About Us
A brand founded by parents for parents — with the vision of making everyday life with a baby more beautiful, safer, and more relaxed.
Who we are
For the love of detail—and our children.
Ubeybi was founded in 2019 in a small workshop in Istanbul. As we became parents ourselves, we noticed how many baby products looked good but failed in real everyday life. Too rigid, too synthetic, too short-lived.
We wanted something better. Products that are as soft as your hand, as durable as your memories, and as simple as life with a baby should be: simply good.
Our Values
What truly matters to us
Four principles guide every decision we make — from the first sketch to the finished packaging.
Sustainable & secure
OEKO-TEX® certified. We exclusively use natural materials and produce in a resource-efficient manner.
Family first
We are parents ourselves. Every product is tested in real family life — before it can be bought.
Craftsmanship with a claim
Every seam, every fabric, every detail is carefully handcrafted. Quality you can feel and see.
Durable & timeless
We don't make disposable products. Our pieces will accompany you from day 1 – and your next child too.
We don't build for trends. We build for the moments you'll remember in twenty years.
Elif & Mehmet Demir · Founders
From the workshop to your family
The idea
Elif & Mehmet are becoming parents and combining their experience in textile design and engineering to create a new vision for baby essentials.
First Collection
Launch of the Signature Collection with three products — today a bestseller in over 12 countries.
OEKO-TEX® Certification
All materials are officially certified as pollutant-free. A matter of course, not a marketing stunt.
100,000+ Families
Over 100,000 families accompany their babies every day with Ubeybi. We are grateful — and continue to develop.
Was unsere Kunden sagen
All reviews
Das Produkt ist sehr schön, tragbar und vielseitig. Die Rückseite ist lederähnlich und flüssigkeitsundurchlässig, was bei einem Hochstuhl oder als Wickelunterlage von großem Vorteil ist. Man kann den oberen Teil auch unter das Baby legen, wenn es schläft.
Ich habe nicht erwartet, dass ein so hochwertiges Produkt kommt. Der Stoff ist super weich und die Nähte sind sehr schön. Ich habe es für den Kinderwagen meines 2-jährigen Sohnes gekauft. Da es nicht viele Bewertungen gab, hatte ich Angst, es zu kaufen, aber es ist das erste Mal, dass ich ein so hochwertiges Produkt bei Trendyol gekauft habe. Vielen Dank für Ihre Mühe.
Ready to get started with Ubeybi?
Browse our collection or contact us directly — we'd be happy to advise you personally.