About Us
A brand founded by parents for parents — with the vision of making everyday life with a baby more beautiful, safer, and more relaxed.
Who we are
For the love of detail—and our children.
Ubeybi was founded in 2019 in a small workshop in Istanbul. As we became parents ourselves, we noticed how many baby products looked good but failed in real everyday life. Too rigid, too synthetic, too short-lived.
We wanted something better. Products that are as soft as your hand, as durable as your memories, and as simple as life with a baby should be: simply good.
Our Values
What truly matters to us
Four principles guide every decision we make — from the first sketch to the finished packaging.
Sustainable & secure
OEKO-TEX® certified. We exclusively use natural materials and produce in a resource-efficient manner.
Family first
We are parents ourselves. Every product is tested in real family life — before it can be bought.
Craftsmanship with a claim
Every seam, every fabric, every detail is carefully handcrafted. Quality you can feel and see.
Durable & timeless
We don't make disposable products. Our pieces will accompany you from day 1 – and your next child too.
We don't build for trends. We build for the moments you'll remember in twenty years.
Elif & Mehmet Demir · Founders
From the workshop to your family
The idea
Elif & Mehmet are becoming parents and combining their experience in textile design and engineering to create a new vision for baby essentials.
First Collection
Launch of the Signature Collection with three products — today a bestseller in over 12 countries.
OEKO-TEX® Certification
All materials are officially certified as pollutant-free. A matter of course, not a marketing stunt.
100,000+ Families
Over 100,000 families accompany their babies every day with Ubeybi. We are grateful — and continue to develop.
Müşterilerimiz Ne Diyor
Tüm Değerlendirmeler
ürün gayet güzel portatif ve çok amaçlı. arka kısımı derimsi sıvı geçirmez bir yapısı var mama sandalyesi yada alt açmak için çok avantaj sağlıyor. üst kısmını da bebek yatarken altına koyabiliyorsunuz.
bu kadar kaliteli ürün geleceğini hiç beklemedim kumaşi yumuşacık dikişleri çok güzel 2 yaş oglumun arabasi için aldim yorumları fazla olmadığından korkarak almıştım Trendyol dan ilk kez böyle kaliteli ürün aldım emeğinize sağlık
Ready to get started with Ubeybi?
Browse our collection or contact us directly — we'd be happy to advise you personally.